This paper examines how behavioral integration of top management teams may contribute to our understanding of how stakeholder initiatives become a part of a firm’s strategy. Multiple case design was used by conducting a series of interviews with the executive teams at three firms in the U.S. telecommunications industry.

This paper examines how behavioral integration of top management teams may contribute to our understanding of how stakeholder initiatives become a part of a firm’s strategy. Multiple case design was used by conducting a series of interviews with the executive teams at three firms in the U.S. telecommunications industry.

This paper is designed to examine a practitioner oriented model for addressing ideas of corporate social responsibility and integrating those ideas into corporate strategy. Industry will be discussed as the appropriate level of analysis to assist managers in understanding their firm’s external environment and their approach to the more specific social environment. The industry-organization model is used to develop boundaries of competition and social responses. The five forces model will be extended to apply to the social environment and will include (...) industry dimensions, stakeholders, social issues, managerial attention and social impacts. (shrink)